The Core of Our Mission
Our Values
Our values centre on a holistic approach to ocean conservation, guided by the UN Sustainable Development Goals and the One Health framework. We prioritise sustainability, inclusivity, and collaboration to protect marine ecosystems and inspire action for a healthier planet.
A Comprehensive Approach to Ocean Protection
Holistic Marine Conservation for a Sustainable Future
Our aim is to approach marine conservation as holistically as possible. We therefore follow the UN Sustainable Development Goals as well as the One Health approach.
- Tackling the UN Sustainable Development Goals
- Our mission focuses on ocean conservation for a sustainable future by protecting marine ecosystems, addressing climate change, and promoting responsible resource use. We aim to empower communities through education and inclusive initiatives, ensuring equal opportunities and supporting gender equality. Collaboration with local and global partners drives innovation in sustainable practices, helping create resilient communities and a thriving planet where both people and nature can flourish.
- One Planet, One Health
- The One Health approach recognises the interconnectedness of human, animal, and environmental health, highlighting the importance of safeguarding ecosystems, such as our oceans, to ensure the well-being of all living beings. By addressing these interdependencies, we aim to create solutions that benefit both the health of the oceans and the broader global environment.
Guiding principles for a healthier marine environment
Commitment to Ocean Conservation and Sustainability
We are committed to protecting our oceans and promoting sustainability. Our commitment is based on an inclusive approach that highlights ocean health and supports sustainable practices. Our goal is to create lasting change that benefits both marine biodiversity and the well-being of all living beings.
- Ban on Overfishing
- We advocate for strict regulations to prevent overfishing and harmful fishing practices, ensuring the long-term health and balance of marine ecosystems.
- Promote Sustainable Fishing
- We support fishing practices that maintain the ocean's ecological balance and ensure food security for generations to come.
- Oppose Whale Hunting
- We are committed to a global ban on whale hunting, promoting the protection of these majestic creatures from exploitation and harm.
- Promote a Plant Based Diet
- We promote a plant-based diet as a sustainable choice for the animal welfare, the environemnt and our health.
- Advocate for Marine Protected Areas
- We push for the expansion of marine protected areas to conserve biodiversity, prevent habitat destruction, and foster resilient ecosystems.
- Preserve Coral Reefs
- Protecting coral reefs is vital for maintaining marine biodiversity and safeguarding coastal communities from the impacts of climate change.
- Support Climate Action
- Oceans are a key factor in climate regulation, and we champion efforts to combat climate change through sustainable marine practices.
- Combat Plastic Pollution
- Reducing plastic waste in oceans is critical to preventing environmental degradation and protecting marine species from harm.